Daily Blogging for a Year: A “Lean” Pathway to Launching A Webbased Business

  • Julia Griffey Webster University


A lean startup process is an attractive route to business ownership for people with limited funds or who are risk averse, as such a process is designed to avoid significant loss and support success (Thickett, 2013). This article contends that ideal tools to facilitate this lean startup methodology of experimentation, reflection, and flexibility are social media platforms and third party selling. This reflective case study examines the author's process using these tools to lean launch a niche web-based artisan business.

Author Biography

Julia Griffey, Webster University

In addition to teaching, Julia works as a web and interactive designer and developer. She is the director of e-commerce for St. Louis based manufacturing company, Nomax, Inc. and has created web sites for many other educational and corporate clients.

She is also the principal of Animocation, a company that creates educational, interactive, movement-driven exhibits. Her work is currently featured in the Children's Museum of the Highlands in Sebring, Fla.; Linda's Playhouse in Peachtree City, Ga.; Monterey County Youth Museum in Monterey, Calif.; Santa Maria Valley Discovery Museum in Santa Maria, Calif.; Vermont Institute of Natural Science in Quechee, Vt.; Museo Del Nino in San Juan, Puerto Rico; and Hands On! A Child's Gallery in Hendersonville, N.C.

Julia also creates animated shorts using both traditional and computer-based methods. Her animations have been featured in several film festivals, including the New England Animation Bash, CINEME International Animation Film Festival (Chicago), Dam Short Film Festival, Taos Shortz and the Durango Film Festival.

 Her broad research interests include physical computing, the teaching of media literacy via production experience and applied social media studies.