A Review of Social Intrapreneurism and All That Jazz: How Business Innovators are Helping to Build a More Sustainable World
Entrepreneurs see needs, gaps, and opportunities and create innovative solutions for financial gain. Similarly, social entre/intrapreneurs see needs, gaps, and opportunities and create innovative solutions for sustainable entities for social good. Grayson, McLaren, and Spitzeck, in this engaging and well-researched book provide a compelling case in support of the critical and increasingly central role of the emerging intrapreneurial movement – the direct involvement by companies and the creation of corporate models designed to do good while thriving in the marketplace.
Copyright (c) 2015 Mark Rabideau
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