Toward an Adapted Business Modeling Method to Improve Entrepreneurial Skills among Art Students

  • Stephan Brandenburg Saxion University of Applied Sciences
  • Tim Roosen Saxion University of Applied Sciences
  • Mettina Veenstra Saxion University of Applied Sciences


This paper describes an initial qualitative exploration of an adapted business modeling method for entrepreneurship educational purposes in the Art & Technology program at Saxion University of Applied SciencesThis adapted method builds on the qualities of existing methods and adds specific elements to improve essential entrepreneurial skills. Using qualitative expert interviews and student panel discussions the six most essential entrepreneurial skills for Art & Technology students are determined. Subsequently, a selection of business modeling methods is evaluated on the extent to which they contribute to mastering these skills. 

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Author Biographies

Tim Roosen, Saxion University of Applied Sciences

Managing Quality and Lean initiatives within manufacturing for fast pace developing markets. 

Mettina Veenstra, Saxion University of Applied Sciences

Mettina Veenstra is a lecturer in Smart Cities at Saxion in Enschede. Research within the research group has two pillars: Improving quality of life with smart city applications; Management of government policy based on data. In her research, the focus is on the application areas of mobility, attractive city centers and safety.

Saxion University