Entrepreneurship for the Creative and Cultural Industries
Mastering Management in the Creative and Cultural Industries
Entrepreneurship for the Creative and Cultural Industries is an earnest attempt to assist artists who are interested in starting a business, offering a comprehensive layout of the nuts and bolts of the business planning process. The book is punctuated by business startup experiences in the form of artist entrepreneur testimonials and advice from creative industry professionals. Dr. Kolb ends each chapter with a summary, a list of “Tasks to Complete” and suggestions for visualization exercises. It is significant to note that Entrepreneurship for the Creative and Cultural Industries is unique, in that it targets artists (“creative”) and their particular business startup challenges.
Copyright (c) 2016 Sally Packard
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