Entrepreneurship in the Cultural and Creative Industries

Insights from an Emergent Field

  • Andrea Hausmann European University Viadrina Frankfurt (Oder), Germany
  • Anne Heinze European University Viadrina Frankfurt (Oder), Germany


This article reports the results of a systematic review of the current state of research on arts, cultural, and creative entrepreneurship. By means of a systematic database search, 50 scientific articles from peer-reviewed journals were identified and analyzed with regard to the interpretation of the terms and the primary objects and focal areas of current research. In conclusion, it can be stated that to date there is no consensual understanding of the terms. While some authors differentiate between entrepreneurs and other players in the cultural and creative industries, the majority of researchers makes no such distinction. Moreover, the specific objects of current research mainly fall into the two categories “groups of persons” and “sub-segments of the cultural and creative industries.” And, finally, while there exists some considerable research on entrepreneurship in the music industry by now, less attention was paid to other sub-sectors of the cultural and creative industries.

Author Biography

Andrea Hausmann, European University Viadrina Frankfurt (Oder), Germany

Since April 2017 Prof. Dr. Andrea Hausmann is Full Professor at the Institute of Arts Management at Ludwigsburg University of Education (LUE). From 2003 to March 2017 she was first Assistant and then Associate Professor of Arts Management at European University Viadrina in Frankfurt/Oder (EUV). During her time there, she founded and successfully lead the master’s program “Cultural Management and Cultural Tourism”. In 2008 she was Visiting Professor at the University of Texas at Austin (UT) and in 2017 Visiting Professor at the Università Degli Studi Di Modena E Reggio Emilia (UNIMORE). 

Professor Hausmann is author of several books and editor of “Arts and Cultural Management”, a multi-volume German book series on relevant topics of contemporary arts management. She is also author of many scholarly articles and frequently serves as reviewer for international journals, conferences and research agencies. She regularly presents on national and international conferences. She is frequently called upon to give seminars on arts management both in Germany and other countries like the U.S., Australia, Italy, Poland and India.

Professor Hausmann also co-founded one of the few arts management consulting firms in Germany and works together with renowned arts organizations. Professor Hausmann received her Doctorate in Business Administration from the University of Düsseldorf. She has broad academic and practical experience in the fields of leadership and cultural tourism marketing.

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