This issue of Artivate marks our tenth year of publication. Over the past decade, Artivate has continued its evolution in parallel with the growing field of arts entrepreneurship. We’re thrilled with the journal’s continued growth and success as evidenced by increased interest, submissions, and rigor. In this issue, we feature a turnkey pedagogical strategy for teaching arts entrepreneurship to undergraduates, an exploration of the disconnect between artists’ practice of entrepreneurship and evaluations of them as productive members of their communities, and an examination of how fans and artists define a practice of cultural entrepreneurship to overcome both scarcity and repression. These articles reflect the evolution and maturation of our field and the broad lines of inquiry that arts entrepreneurship now enables.