Refining Understandings of Entrepreneurial Artists

Valuing the Creative Incorporation of Business and Entrepreneurship into Artistic Practice

Abstract

There is a disconnect between artists’ applications of entrepreneurial behavior in their practice and evaluations of artists as productive members of their communities. Informed by interviews with Nashville-based artists to investigate how artists understand their creativity, artistic practice, and approaches to entrepreneurship in the context of a their vibrant, artistically oriented community, this study finds that artists engage in entrepreneurial behavior by deploying creativity in multiple domains, including art, business, and the social, with their skills in each being important towards preserving the motives of their artistic practice. The findings highlight artists as multi-faceted creatives capable of transforming their practice through entrepreneurial pursuits.