Crucial Skills for the Entrepreneurial Success of Fine Artists


  • Marco Thom London South Bank University


This article aims to define crucial skills for the entrepreneurial success of working fine artists as these skills have not yet been clearly identified for this professional group. The identification could be beneficial for artists' entrepreneurship education at higher education institutions (HEIs) in order to prepare them for their careers as effectively as possible. In order to achieve this aim, the paper is first focused on the entrepreneurship literature to identify the skills that are, in general, important for the entrepreneurial success and failure of entrepreneurs. In a second step, a survey was distributed to lecturers in Fine Art at HEIs in the UK and Germany, all of whom were simultaneously working artists, to determine the crucial skills for fine artists based on their professional experience. Both survey and literature findings show evidence that in particular seven skills, the “five plus two” skills, are crucial for the entrepreneurial success of professional fine artists. 


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Author Biography

Marco Thom, London South Bank University

I did my PhD in arts entrepreneurship education at the London South Bank University. I am conducting research in the fields of arts entrepreneurship education, arts incubation, and change management in the arts. Some of my conceptual education models are successfully implemented for developing entrepreneurial and career management skills of some thousands of Fine Art students in Young Arts Entrepreneurship (YAE) programmes, for example, the YAE by the National Art Gallery of Malaysia.

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How to Cite

Thom, M. (2016). Crucial Skills for the Entrepreneurial Success of Fine Artists. Artivate: A Journal of Entrepreneurship in the Arts, 5(1), 3–24. Retrieved from