Entrepreneurship for the Creative and Cultural Industries

Mastering Management in the Creative and Cultural Industries


  • Sally Packard Texas Christian University


Entrepreneurship for the Creative and Cultural Industries is an earnest attempt to assist artists who are interested in starting a business, offering a comprehensive layout of the nuts and bolts of the business planning process. The book is punctuated by business startup experiences in the form of artist entrepreneur testimonials and advice from creative industry professionals. Dr. Kolb ends each chapter with a summary, a list of “Tasks to Complete” and suggestions for visualization exercises. It is significant to note that Entrepreneurship for the Creative and Cultural Industries is unique, in that it targets artists (“creative”) and their particular business startup challenges.

Author Biography

Sally Packard, Texas Christian University

Sally Packard has exhibited her installation and sculpture throughout Texas, as well as across the United States, Sweden, Poland and England. As an undergraduate she was trained in theatrical costume and set design. For many years, she lived in New York City and worked for companies such as The Metropolitan Opera, The Santa Fe Opera, Minnesota Ballet, Atlanta Ballet, The Guthrie Theater, The Jim Henson Company and The Juilliard School of Music. This experience greatly informed Professor Packard’s visual art practice and her interest in cross-disciplinary studies in higher education, particularly in the visual arts.

Currently, she is a visiting scholar at Hamilton College in Clinton, New York. For six years she has taught in the School of Art at TCU in Fort Worth, Texas.

Portfolio. Attribution: <p style="font-size: 0.9rem;font-style: italic;"><a href="https://www.behance.net/gallery/924694/-CREATIVE-CULTURE">"+ CREATIVE CULTURE"</a><span> by <span>Yana Stepchenko</span></span> is licensed under <a href="https://creativecommons.org/licenses/by-nc/4.0/?ref=ccsearch&atype=html" style="margin-right: 5px;">CC BY-NC 4.0</a><a href="https://creativecommons.org/licenses/by-nc/4.0/?ref=ccsearch&atype=html" target="_blank" rel="noopener noreferrer" style="display: inline-block;white-space: none;opacity: .7;margin-top: 2px;margin-left: 3px;height: 22px !important;"><img style="height: inherit;margin-right: 3px;display: inline-block;" src="https://search.creativecommons.org/static/img/cc_icon.svg" /><img style="height: inherit;margin-right: 3px;display: inline-block;" src="https://search.creativecommons.org/static/img/cc-by_icon.svg" /><img style="height: inherit;margin-right: 3px;display: inline-block;" src="https://search.creativecommons.org/static/img/cc-nc_icon.svg" /></a></p>




How to Cite

Packard, S. (2016). Entrepreneurship for the Creative and Cultural Industries: Mastering Management in the Creative and Cultural Industries. Artivate: A Journal of Entrepreneurship in the Arts, 5(1), 37–38. Retrieved from https://artivate.org/index.php/artivate/article/view/51



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