The Story and the Data

Entrepreneurship in Creative Economy Reports


  • Shoshanah Goldberg-Miller The Ohio State University
  • Rachel Skaggs The Ohio State University



Economic development, creative enterprise, narrative policy framework, creative economy, municipal cultural planning, urban policy


Creative economies are touted as engines for economic prosperity and social good in cities. The wide applicability and inclusive definition of what counts in creative economies means that conceptual definitions are not universal. Studies on the promise of the creative economy have emerged, however, analyses of these reports and their policy value are scarce. We explore five creative economy reports, applying the Narrative Policy Framework, a novel analytic lens for comparing policy documents according to “setting,” “characters,” “plot,” and “moral of the.” Key contributions of this research center the ways that reports use rhetorical devices and empirical data to support claims and recommendations, forwarding policy learning and adaptation as tools for building and sustaining creative city branding.

Author Biographies

Shoshanah Goldberg-Miller, The Ohio State University

Shoshanah Goldberg-Miller, PhD is associate professor of arts administration, education and policy at The Ohio State University. She explores creative economic development, cultural policy, arts entrepreneurship, and nonprofit management, examining how cities leverage the creative economy to foster public good, enhance livabilty, and promote brand-building.

Her book, Planning for a City of Culture: Creative Urbanism in Toronto and New York uses policy theory to understand the role of arts and culture in transforming Toronto and  revitalizing New York during the 2000s. Goldberg-Miller has published in Journal of Urban Affairs, City, Culture & Society; Journal of Arts Management, Law and Society; Journal of Urbanism; Cities; Artivate, and Journal of Enterprising Culture and has authored chapters in Contemporary Museum Architecture and Design: Theory and Practice of Place, Entrepreneurship in Culture and Creative Industries, and Creating Cultural Capital.

Dr. Goldberg-Miller taught previously at The New School, Hunter College, and Columbia University and was on the executive fundraising team at Paley Center for Media, American Cancer Society, Greenwich House Pottery, March of Dimes, American Museum of Natural History, and Museum of Holography. Her consulting clients include Columbus Music Commission, Greater Columbus Arts Council, Lincoln Theatre, Parsons School of Design, Aspen Institute, National Geographic, and Sesame Workshop.

Rachel Skaggs, The Ohio State University

Dr. Rachel Skaggs is the Lawrence and Isabel Barnett Assistant Professor of Arts Management. Dr. Skaggs completed her PhD in sociology at Vanderbilt University where she was a fellow at the Curb Center for Art, Enterprise and Public Policy. 
Dr. Skaggs’s research focuses on how workers in post-bureaucratic employment situations (freelance, project-based, self-employment, and other forms of free agency) are able to craft careers out of a series of self-directed projects and jobs, particularly in creative industries. She is especially interested in how workers in these situations collaborate and cooperate along the way. Her research has focused on topics such as the importance of social networks in music industry careers, arts entrepreneurship, how artists learn to deal with rejection and failure, and the public perceptions of artists in local communities. This work has been published in sociological and arts-focused venues such as Work and Occupations, Artivate: A Journal of Entrepreneurship in the Arts, and Business Creativity and the Creative Economy

Photo taken on East 16th St in New York City with the Chrysler Building visible under a cloudy sky. A line of taxis is visible with their headlights on.



2021-11-13 — Updated on 2022-06-13

How to Cite

Goldberg-Miller, S., & Skaggs, R. (2022). The Story and the Data: Entrepreneurship in Creative Economy Reports. Artivate: A Journal of Entrepreneurship in the Arts, 10(2).