Advancing Equity in Arts Entrepreneurship

A Case Study on Gender Equity and Empowerment in Music Production

Abstract

The authors conduct an empirical investigation of the national Equity X Program to understand not just the barriers that women face in becoming producers and developing business skills to move their career forward as artist entrepreneurs in Canada but also how emerging professionals feel about their perceived opportunities. The authors first situate the study within the literature on equity and inclusion in the creative sector and the importance of the music industry in this context. They then use an impact assessment framework that incorporates key indicators around equity and inclusion, aesthetic goals and approaches, and accessibility measures to help organize six rich clusters of data drawn from respondents (N=397). Using iterative open coding of open-ended responses to semi-structured questions, as well as critical discourse analysis, the authors examine the clustered data to illustrate or address these impact measures and to tease out the implications of each cluster of data. The analysis of the six clusters of data can help the sector (and their funders and policymaking supporters) better understand priorities for entrepreneurial capacity-building, including professionalization, technical skills, self-development, a sense of belonging through networking, entrepreneurial development, and emotional engagement in the sector. While the study does not suggest that systemic discrimination can be overcome any time soon, it does provide evidence of the ways in which women creatives in music believe that becoming more proficient in technical and business skills will help them; it also illustrates their optimism about being able to overcome discrimination. This generates a more complex understanding not just of some of the challenges faced by diverse women artist-entrepreneurs within Canada’s music ecosystem but also perceptions about how they aim to overcome these challenges. The article concludes by outlining future work required to ameliorate system-wide discrimination in arts entrepreneurship.